222258 DESIGN STUDIO IIIB: Stephanie&Matt

Shortly after deciding the new order/hierarchy of our visual brief sections, we decided to nail down the Journey Maps which meant taking a closer look at our audience segmentation. Based on Tristam's advice to make sure all three were different  enough, we decided that there needed to be more of a point of difference between Janet and Brian, as they were both just in the general workforce. So with that, Janet became Ashleigh  a full-time tertiary student, who has to move her car in between classes, and worries about money. Here are some of the written steps for these individual user journeys: MK

This was the first draft Steph and I did during week 2. MK

I put some time aside to have a look through our poll results and create a spreadsheet to which I could cross-examine our results to see if any insights can be drawn out. Some of the things I found were: 35 out of the 40 participants who use their car for 2 trips a day, said that they found parking stressful, just over half of those 40 saying they thought it impacted their daily attitude. 11.1% of participants used their car for 4 or more trips a day, however surprisingly, ALL of them said that they DIDN'T think it had an effect on their daily attitude. I initially found this the opposite of what I expected, thinking that the higher the frequency - the more of the daily time spent thinking about it - the higher the attitudinal effect. Upon thinking about it, it makes sense that these people would park so frequently that they actually become accustomed to having to deal with these aspects of parking, and can't actually let it have any effect on their attitude becaus...

In class, talking with Tristam he was pleased that we asked if the order of the 8 sections was mouldable/interchangeable, telling us they very much were. So I made some cut-outs and started arranging them in different orders and thinking about the general narrative of our brief and its journey of information hierarchy. I also thought about which headings seemed to be the most 'important' or contained the most crucial information, down to what seemed to be things which were necessary but not quite as fundamental. Surprisingly I realised that after determining the importance of each heading for our particular brief, it wasn't actually going to have too significant of an effect on the order of these contents, and actually seemed the best solution to fluctuate between the vital and not so vital elements, creating a 'peak' and 'trough' kind of graph of importance along the brief. MK

These are the things which we will try to get done by the next testing session on Friday. MK

This is the empathy map I did, among other planning I thought would be worth putting on this blog. MK