Week 4 Process work update

Shortly after deciding the new order/hierarchy of our visual brief sections, we decided to nail down the Journey Maps which meant taking a closer look at our audience segmentation. Based on Tristam's advice to make sure all three were different enough, we decided that there needed to be more of a point of difference between Janet and Brian, as they were both just in the general workforce. So with that, Janet became Ashleigh a full-time tertiary student, who has to move her car in between classes, and worries about money.

Here are some of the written steps for these individual user journeys:





MK

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