Week 2 Precedents Research

When trying to find different presidents for this topic we discovered that there were many around the world of health and anxiety and in different areas of driving. We decided to go with Drive social and Frogparking as these are two different existing campaigns that look at aspects of driving and road safety. 

Drive social

Drive social is a campaign that helps to reframe how people think about driving and the road. Their aim is to target all road users instead of individuals

They use a safe system approach to change how people currently think and act around road safety and to make it more based on community

by trying to make travelling safer through their safe system approach they are minimizing death or serious injuries. They do this by accommodating for human error

Their objective is to shift the public understanding of road safety and to move people away from worst-case scenarios to a point that they are not tolerant to unsafe practices. They want people to understand that driving is a social activity and not solo. That your behaviours effects everybody on the road.

“ If we stopped thinking ‘Cars’ and started thinking ‘People’ would it change the way we drive?”

The aim is to create a sense of community with road users at different times when they are on the road. By inviting people to connect with other road users they created a website that brings people together through different interests, radio stations they listen to, time they are on the road and where they drive. This focusing more on the people and not the car.

Frog Parking

Is a company based in the thriving city of Palmerston North. The eighth largest city in New Zealand. They are a world-leading parking technology company that focuses on ways of making parking easier for the public. They have created an app which blends technology with local city spaces this allowing people to find parks easier and for a higher turnover rate as people don’t spend too much time out of their daily plan looking for somewhere to park their car.


They also provide indoor as well as outdoor parking keeping people updated with all the parking spaces available. The app also navigates you to the park and allows you to pay through the phone to keep you from carrying around change with you all of the time.

SH



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